Friday, March 9, 2012

Use What You've Got


According to the reading, Industrial Ecology Defined, “Industry ecology is the means by which humanity can deliberately and rationally approach and maintain desirable carrying capacity, given continued economic, cultural, and technological evolution.” Overconsumption is what I believe to be most people’s biggest weakness in most areas of life. Whether it’s the overconsumption of food, buying clothes you do not need or wear, or simply driving around town aimlessly while wasting and damaging the earth’s natural resources. Carelessness and lack of education are our main vices concerning sustainability issues; I believe if we all looked at how much we over indulge and ultimately waste because we make decisions daily caused on ignorance, we would be more aware when ordering food at Taco Bueno or impulse shopping at our favorite boutique.
The principles that stood out to me most from Benyus’ “Closing the Loops in Commerce” were to not drawing down resources and optimize rather than maximize. Not drawing down resources is the method I find most important because once natural resources are gone; there is no going back. Oil is one natural resource that stands out in my mind as a great loss we will face if we no longer have it one day. Benyus pleads that we not use nonrenewable resources quicker than we can develop substitutes. I think of all the times I’ve wasted oil and gas by driving long distances to go to my favorite store, when there was a closer store as an option. Also, before my hometown had got a Wal Mart, I would drive 20 miles to make a quick purchase that I could have done in my hometown or would make several trips a week because I went unprepared and forgot something. At the time, sustainability never crossed my mind. Nor did I consider the resources and money I was wasting by being careless. Simply carpooling to a local store can save energy and other resources we desperately need - every little bit makes a difference.
The second principle that stood out to me was to “optimize rather than maximize.” Whether it’s carpooling with friends to the store or school or cutting back on weekly drives out of town, the small changes and saving of natural resources will benefit us in the future. Like anything else, the longer you don’t use it-the longer you’ll have it. In both apparel and interiors, this principle can be utilized. Whether it’s a couch that turns into a bed or dress that can be worn as a skirt, designers have found ways to conserve energy, space, and resources. Apparel products can be used many ways and serve many purposes such as old t shirts being cut and used to create a rug or old jeans used to make a purse or bag. Simply creating another purpose for something you already have saves a resource otherwise used. Recycling is the major them behind these ideas because the concept is to reuse what you would otherwise throw away. Our issues with waste would diminish at a great rate if only we used what we already own efficiently and creatively as oppose to spending money, gas, and other important resources to get new items we do not need.

4 comments:

  1. Jenny-
    I like the ideas you presented in your blog this week! I completely agree that our patterns of overconsumption have significantly contributed to the depletion of our environment. I'm also guilty of wasting nonrenewable resources, such as oil to drive unnecessary distances. Do you think we need to be more persistent in researching and developing alternatives to find solutions that can serve as sustainable substitutes for oil? I think your idea that suggests multifunctional products is extremely logical and could be very effective. Do you suggest that the apparel and textile industry should be the one's responsible in ensuring their products are properly recycled? Or should consumers assume the responsibility? Great job I really enjoyed reading your blog!

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  2. I agree that reusing products instead of throwing them away would decrease our waste! How would you start getting everyone to REALLY do this? I think that if it is left up to the consumer to recycle items, it may not happen. Do you have any ideas of how to cost effectively put that burden on the company? Whether, it is clothing or appliance company for example, how would that company make a profit off of recycling their items properly when the items sold are at the end of their lifecycyle?

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  3. Hi Jenny, great post! Biomimicry: Innovation inspired by nature gives an example of overconsumption referring to a snake and how they don’t use their poisonous toxins in bulk, they only use them when needed. Which definitely ties together some of the points you made about wasting gas, money, etc. Your idea of conserving energy and utilizing items to their full potential is an innovative idea. This concept is something that could easily implement into individuals everyday lives. It also puts a unique spin on how one can express themselves by recreating ordinary pieces into something new and unique. Would you consider incorporating a business idea from this design concept? Perhaps, having a service that alters, recreates, and would ultimately provide substitute design concepts that can be created for individuals that aren’t necessarily “crafty.”

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  4. Hi Jenny,
    I really enjoyed reading your blog as I have some of those same habits, especially when it comes to not being prepared when going to the store and being forced to make several trips. This made me think of the last principle Benyus proposes to shop locally. I like that you discussed a few ways in which a consumer could take an old product and form a new one. How do you think that stores could suggest these ideas to consumers and provide them with instructions? Would you suggest stores having a how-to catalog or pamphlets that they send out or maybe attaching it to the product?

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